Overview
CRM add-on that enriches agent databases and runs AI-powered follow-up via 'Felix' — an AI teammate that conducts 1:1 conversations across text, calls, and email. Identifies dormant contacts likely to sell, scores leads, sends personalized emails at scale, and warm-transfers ready prospects to agents. Used by 1,000+ WSJ RealTrends teams. $415/mo.
Most agents have databases full of past clients, sphere contacts, and portal leads — but no systematic way to nurture them. Fello solves this by layering onto any CRM: it ingests the database, enriches each contact with current property ownership, equity estimates, and market data, then scores every contact by their likelihood to sell in the next 6 months.
The core innovation is Felix, an AI teammate (not just a chatbot) that conducts genuine 1:1 conversations. Felix texts, calls, and emails contacts with personalized market updates, home valuation offers, and check-ins. It maintains context across all channels — if a lead replies to a text, then takes a call, then opens an email, Felix knows the full history. When a contact signals readiness (asks for a CMA, confirms selling timeline), Felix warm-transfers them to the agent with full conversation context.
Fello also runs automated 1:1 email campaigns across the entire database, personalized with each contact's property details and market data. The ROI calculator estimates GCI potential based on database size, average sales price, and commission rate.
HousingWire named it 'Best CRM Add-on for Lead Conversion' for 2026. Trusted by mega-teams like Beer Home Team, Reynolds EmpowerHome, Laurie Finkelstein Reader Team, The Gellman Team, Levi Rodgers Group, and Robert Dekanski Team.
Pricing: $415/mo. Demo required. Integrates with FUB, BoomTown, kvCORE, LionDesk, Real Geeks, Salesforce, HubSpot, Zapier.
Capabilities
- Database enrichment: property records, ownership verification, equity data
- AI lead scoring: likelihood to sell in 6 months
- Felix AI teammate: 1:1 conversations via text, call, email
- Cross-channel conversation memory and context
- Automated personalized email campaigns at database scale
- Warm transfers to agents with full context
- Win/loss tracking: see who sold with you vs. competitors
- Database ROI calculator (GCI potential estimator)
Limitations
- $415/mo is significant for small teams/solo agents
- Requires existing database to be effective (not a lead source)
- CRM integration setup required
- Best for agents/teams with 1,000+ contacts
- No standalone CRM (add-on only)
- Email/call volume may trigger carrier filters at scale
Key Features
- Database enrichment (property records, ownership verification)
- AI lead scoring (likelihood to sell in 6 months)
- Felix AI teammate: 1:1 text, call, email follow-up
- Automated personalized email campaigns at scale
- Warm transfers to agents when leads are ready
- Win/loss tracking (see who sold with/without you)
- Integrates with any CRM
Integrations
Details
- Platforms
- Web
- Target Users
- Teams, Brokerages, Agents with large databases
- Pricing Model
- Subscription
- Starting Price
- $415/USD
- Full Pricing Details
- $415/mo (demo available)
Information verified as of August 1, 2026.Vendor features, pricing, and capabilities may change. Always verify current details on the vendor's website.
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