Overview
All-in-one real estate platform with AI-powered website builder, IDX/MLS integration, CRM, email marketing, and AI copywriter for blog posts and listing descriptions.
Placester consolidates website, CRM, and marketing. Codeless IDX website builder pulls live MLS listings. AI copywriter generates blog posts, area pages, listing descriptions, email campaigns. Built-in CRM has autoresponders, smart lists, pipeline tracking. SEO tools create neighborhood landing pages automatically.
Team/brokerage features: agent roster, office pages, lead routing, shared templates. Mobile app for lead management.
Pricing: Agent $59/mo, Team $199/mo, Brokerage $599/mo (20% off annual).
Capabilities include: codeless IDX/MLS website builder, AI content writer (blogs, listings, emails), built-in CRM with autoresponders, SEO area pages and neighborhood guides, team/brokerage management tools, mobile app, Zapier/Google Analytics/Facebook Pixel integrations.
Limitations: IDX requires MLS participation; AI copy needs fact-checking; CRM less specialized than FUB; website templates somewhat rigid; pricing jumps at team tier.
Capabilities
- Codeless IDX/MLS website builder with live listings
- AI content writer for blogs, listings, emails, area pages
- Built-in CRM with autoresponders and smart lists
- SEO tools: auto neighborhood pages, area guides
- Team/brokerage management (rosters, lead routing)
- Mobile app for lead management
- Zapier, Google Analytics, Facebook Pixel integrations
Limitations
- IDX requires active MLS participation
- AI copy requires fact-checking
- CRM less specialized than Follow Up Boss
- Website templates have customization limits
- Significant price jump from Agent to Team tier
Key Features
- Codeless IDX website builder
- Built-in CRM with autoresponders
- AI content writer for blogs/listings
- SEO tools & area pages
- Landing pages & email campaigns
- Team/brokerage management
Integrations
Details
- Platforms
- Web, Mobile App
- Target Users
- Solo agents, Teams, Brokerages
- Pricing Model
- Subscription
- Starting Price
- $59/USD
- Full Pricing Details
- $59–$599/mo (20% off annual)
Information verified as of July 14, 2026.Vendor features, pricing, and capabilities may change. Always verify current details on the vendor's website.
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