Rechat

Real estate brokerages typically juggle 5-10 separate tools: CRM, email marketing, social media scheduler, website builder, transaction management, e-signature, MLS integration. Rechat consolidates all of this into a single platform with an AI layer (Lucy) that actively does the work.

Lucy is the standout: agents speak or type requests like 'create a listing website for 123 Main St' or 'write a just-listed email for my new condo' and Lucy generates the complete asset — website, social posts, email, print flyer — in seconds. It reads MLS data directly, so property details, photos, and descriptions auto-populate. Lucy also handles CRM tasks: 'add this lead to my nurture flow' or 'schedule a showing for Thursday.'

The Marketing Studio covers every format: property websites (auto-generated from MLS), social posts/stories (direct Instagram publishing), email campaigns (with Agent Network for co-broker blasts), print materials, and digital ads (Facebook/Instagram). Transaction management (Deals) includes checklists, DocuSign integration, and compliance tracking.

Mobile-first design: iOS/Android apps log calls/texts automatically, share social content on the go, and enroll leads in automation flows with one tap. The platform integrates with MLS, Google/Microsoft, DocuSign, Zillow, Realtor.com, Zapier, and 20+ other services.

Pricing is custom per brokerage (demo required). The modular approach means firms can start with just Studio or just CRM, then add Lucy and Deals as needed. Adoption rates are notably high — multiple brokerage leaders report 100% agent adoption, rare for new tech rollouts.