Ylopo

Digital advertising for real estate has grown increasingly complex. Ylopo consolidates campaign management, lead capture, and predictive scoring into a single platform. The system runs Facebook and Google ad campaigns automatically, optimizing bids and targeting based on performance data.

Lead scoring uses behavioral signals — website visits, ad clicks, form submissions, property views — to rank contacts by likelihood to transact. High-scoring leads route to agents automatically. Landing pages are generated per campaign with IDX integration for property search.

CRM integrations (Follow Up Boss, BoomTown, kvCORE, LionDesk) ensure leads flow into existing workflows without manual entry. Reporting covers cost per lead, conversion rates, and ROI by channel.

Capabilities include: automated ad campaign management across Facebook and Google, predictive lead scoring with behavioral signals, dynamic landing page generation with IDX search, multi-CRM synchronization, and performance analytics with ROI tracking.

Limitations: pricing requires custom quote (typically $1,000+/mo for teams); platform complexity requires onboarding; best suited for teams with consistent ad spend; limited customization of scoring algorithms.