Top Producer's Smart Targeting

Geographic farming is a proven strategy but traditionally inefficient — agents mass-market to entire neighborhoods hoping to catch the few ready to sell. Smart Targeting flips this: AI analyzes every home in the farm area (20+ years of sales, 2,000 attributes) to find the common triggers that precede a listing. It then scores every homeowner and surfaces the top 20% most likely to sell within a year.

Once identified, the platform executes a 'done-for-you' marketing campaign: Facebook/Instagram ads, email drips, postcards, and even handwritten letters — all personalized with local market data. Responders land on conversion-optimized pages that deliver an instant CMA and monthly market trends, moving them into the pipeline automatically.

The integration with Top Producer CRM (included in the $599/mo) means leads, follow-up tasks, and pipeline tracking live in one system. Dynamic workflows, transaction management, and Market Snapshot reports round out the package. Agents define farms by zip code, custom polygon, or radius on a map.

HousingWire named it 'Best Overall' AI lead generation tool for 2026. The primary tradeoff: $599/mo is a significant investment, best suited for established agents with consistent farming budgets.